Wednesday, January 7, 2009

A Funnelweb World

“The illiterate of the 21st century will not be those who cannot read and write but those who cannot learn, unlearn and relearn” Alvin Toffler

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Up and running

Posted by sg On April - 26 - 2008


The re-designed London for Free site is now live.

After spending every weekend this year - and many evenings - working away at it, it feels strange to suddenly not have to write content, design pages and fix bugs.

The good news is that after only 2 days since it was launched, I am already seeing double the amount of revenue from Google Adsense. Very encouraging. Not that the revenue is major (note to taxman), of course.

There are still one or two bugs left to fix - in particular, the ajax form that worked so well on my testing server now fails to work on the “production” one unless I disable ajax from it completely. The code is exactly the same - but the hosting companies are different. So there’s another weekend’s work lined up, including emails to support desks, I guess.

I already have a list of things to add to the site for phase 2, but I’m going to take a break from developing it further for a few months or so, while I sort out changing jobs and getting my bike license.

Apart from trying to fix the bugs and monitoring / tweaking the affiliate adverts to see the effect on revenue.

More later on the impact of the re-design on advertising revenue and traffic - I need to give it a few weeks to build up some stats.

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