The site’s been live now for 11 weeks, and yesterday’s visitors helped take the Google AdSense earnings for July alone to over $100 – in only 9 days.

Amazing!

So I thought I’d have a look at the visitor stats so far.

Since 24th April when the site was relaunched, it has had over 43,000 visitors and 208,000 page views, with average visitor time on the site being around 4 minutes.

The number of click throughs to google adverts which have led to earnings is just over 1,100.

Which looks pathetic at first, but doing the calculation of click throughs to visitors, that gives me a conversion rate of 2.6% which probably isn’t actually that bad as a starting point.

And now that the site has had some time to settle down, it gives me a simple benchmark to use to see whether I’m achieving my aims for it or not. And to start looking at trends.

My goal for the site was to provide a place that people could come to for free stuff about London, have a look around and then click through to advertiser sites.

Seems I’m getting people to the site, giving them just enough to look at – but I need to do more to get them to leave via click throughs. Time for a bit of research about google adsense optimising, I think.