I made my usual call to Hector yesterday. He’s both my dad and one of my best mates, and its great how alike we think. I told him the story of Thursday, of how I was handing out leaflets for the sale at our Marble Arch store and then the competition turned up. “I hope...
Yesterday, one of my good friends in the US sent me a link to the blog of a mutual friend. I had only met him a couple of times and had lost touch with what he had been up to. It was wonderful to see that he had become married to his partner – but...
Yesterday I read Don Tapscott’s brilliant article about net geners and work in the Guardian. (He was the guy who wrote the excellent book, Wikinomics). He talks about a whole generation of people who want to work for organisations where “work” equals “fun”. And how these people, if correctly fostered by organisations, could drive their...
Last week I discovered Google Website Optimiser. It’s a great free service that allows you to perform some simple A/B and multivariate tests on a website. And it helped me to understand more about what these types of tests are, and how to set them up. First, A/B Testing. Put simply, A/B testing is where...
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The purpose of our lives is to be happy - Dalai Lama
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