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November, 2008  // Posts published in November, 2008

Fair dinkum, what a week

Fair dinkum, what a week

I made my usual call to Hector yesterday. He’s both my dad and one of my best mates, and its great how alike we think. I told him the story of Thursday, of how I was handing out leaflets for the sale at our Marble Arch store and then the competition turned up. “I hope...

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Proud but not lucky

Proud but not lucky

Yesterday, one of my good friends in the US sent me a link to the blog of a mutual friend. I had only met him a couple of times and had lost touch with what he had been up to. It was wonderful to see that he had become married to his partner – but...

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Thinking like a net-gener

Thinking like a net-gener

Yesterday I read Don Tapscott’s brilliant article about net geners and work in the Guardian. (He was the guy who wrote the excellent book, Wikinomics). He talks about a whole generation of people who want to work for organisations where “work” equals “fun”. And how these people, if correctly fostered by organisations, could drive their...

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Playing with google optimiser

Playing with google optimiser

Last week I discovered Google Website Optimiser. It’s a great free service that allows you to perform some simple A/B and multivariate tests on a website. And it helped me to understand more about what these types of tests are, and how to set them up. First, A/B Testing. Put simply, A/B testing is where...

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