I made my usual call to Hector yesterday. He’s both my dad and one of my best mates, and its great how alike we think.
I told him the story of Thursday, of how I was handing out leaflets for the sale at our Marble Arch store and then the competition turned up. “I hope you [...]
Yesterday, one of my good friends in the US sent me a link to the blog of a mutual friend. I had only met him a couple of times and had lost touch with what he had been up to.
It was wonderful to see that he had become married to his partner – but very [...]
Yesterday I read Don Tapscott’s brilliant article in the Guardian. (He was the guy who wrote the excellent book, Wikinomics). It helped me feel that I wasn’t being unreasonable in wanting to find somewhere where “work” could be “fun”. Hey, there is a whole generation of people who think that way.
He sums the dilemma up [...]
Last week I discovered Google Website Optimiser. It’s a great free service that allows you to perform some simple A/B and multivariate tests on a website. And it helped me to understand more about what these types of tests are, and how to set them up.
First, A/B Testing.
Put simply, A/B testing is where you test [...]
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