Enterprise 2.0 // Browsing posts in Enterprise 2.0
Thinking like a net-gener
Yesterday I read Don Tapscott’s brilliant article about net geners and work in the Guardian. (He was the guy who wrote the excellent book, Wikinomics). He talks about a whole generation of people who want to work for organisations where “work” equals “fun”. And how these people, if correctly fostered by organisations, could drive their...
The problem with IT and Marketing
My dad runs his own business, I guess he employs around 30 or so people. I have worked for organisations where the IT dept alone is probably 10 times that size. And that’s not unusual for big organisations. And having now worked for several large companies, I’m becoming more convinced that many companies of a...
Just because they can doesnt mean they will
Between reading Groundswell I’ve also been reading Here Comes Everybody, which discusses the social impact of web 2.0 technology and the ways that people mobilise around issues that concern them by forming online groups and so on. And it dawned on me that, unless I’ve missed something, the writers of Groundswell have made a bit...
Power to the people
As I continue developing my understanding of web 2.0, social media and organisations, I’ve been reading an excellent book recently called Groundswell. Written by two Forrester analysts, it talks about the importance of organisations paying attention to what their customers are doing online. They define groundswell as a social trend in which people use technologies...
The ideal web 2.0 organisation
…. doesn’t exist yet. But if you asked people about the closest one to it, they’d either stare blankly at you and tell you to go away, or maybe say “google”. What do I define as a “web 2.0 friendly” organisation ? Well, for starters it’s a place that values empowering staff to make their...
Web 2 and organisation types
I’ve been interested in web 2.0 tools and technologies for a while now, but to date I haven’t really delved into the ways that organisations make use of them and in particular, the organisational changes they drive. So I thought I’d use this blog to jot down my thoughts as they develop and if anyone...
Web perspectives
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