Archive for the ‘web 2.0’ Category

The problem with IT and Marketing

Friday, October 24th, 2008 99 views

My dad runs his own business, I guess he employs around 30 or so people. I work for a company where the IT dept alone is probably 10 times that size. And that's not unusual for big organisations. And having now worked for several large companies, I'm becoming more convinced that ...

My web 2 business idea

Saturday, October 11th, 2008 138 views

Lately I've been doing lots of future gazing and talking with smart, like-minded people about a range of web 2 business ideas. Like several of my friends, I've come to the realisation that working for yourself has got to be more fun than working for others. The challenge though is in ...

A peoples history

Saturday, September 13th, 2008 109 views

The anniversary of Sept 11 this week got me thinking about how far we've come with the use of web 2.0 tools and methods for sharing information in only seven years. Back then, I think the media coverage was measured by how quickly organisations could update their web pages, capture and ...

Ten days and waiting

Saturday, August 16th, 2008 136 views

Things seem on the whole to be working out well in the new job - except that after 10 days (no, I'm not joking), I'm still waiting for an external email address. And yes, I am part of IT. I find this quite amusing, and pointed out to the help desk ...

Just because they can doesnt mean they will

Monday, July 28th, 2008 198 views

Between reading Groundswell I've also been reading Here Comes Everybody, which discusses the social impact of web 2.0 technology and the ways that people mobilise around issues that concern them by forming online groups and so on. And it dawned on me that, unless I've missed something, the writers of Groundswell ...

Do you web too?

Thursday, July 17th, 2008 135 views

Apparently, 21% of UK online consumers visit social networking sites but only 10% read blogs. In the US, the figure is 25% for each. And interestingly, in France its the opposite: 21% read blogs and only 3% visit social networking sites. As an organisation trying to tap into the conversations their ...

The second coming of communities

Tuesday, July 15th, 2008 145 views

Reading through Groundswell, I had a sense of deja vu. There was something vaguely familiar about a lot of this stuff. All this talk about people having conversations online with each other, forming social networks, getting what they need from the community rather than from organisations, the challenges faced by organisations ...

Power to the people

Saturday, July 12th, 2008 140 views

As I continue developing my understanding of web 2.0 and organisations, I've been reading an excellent book recently called Groundswell. Written by two Forrester analysts, it talks about the importance of organisations paying attention to what their customers are doing online. They define groundswell as a social trend in which people use ...

Oh no, we’ve been tagged

Wednesday, July 9th, 2008 204 views

Folksonomies are great. In my view, they provide a richer way of sharing and finding information as you don't need to understand how the organisational structure for a set of information works in order to do so. [ For anyone who doesn't know, a folksonomy is a classification (or tagging) system ...

The ideal web 2.0 organisation

Tuesday, July 8th, 2008 377 views

.... doesn't exist yet. But if you asked people about the closest one to it, they'd either stare blankly at you and tell you to go away, or maybe say "google". As for me, over the past year I've worked in three different organisations and their level of web 2.0-friendliness has ...