analytics // Browsing posts in analytics
Playing with google optimiser
Last week I discovered Google Website Optimiser. It’s a great free service that allows you to perform some simple A/B and multivariate tests on a website. And it helped me to understand more about what these types of tests are, and how to set them up. First, A/B Testing. Put simply, A/B testing is where...
Worth the effort
Well, the redesigned site has been live for 4 months now and it seems to have been worth all the pain. In those four months its had over 70,000 visits and over 335,000 page views: comparable figures for the same period last year were 41,000 visits and 156,000 page views. (Thanks to Google Analytics for...
Ticking along but could do better
The site’s been live now for 11 weeks, and yesterday’s visitors helped take the Google AdSense earnings for July alone to over $100 – in only 9 days. Amazing! So I thought I’d have a look at the visitor stats so far. Since 24th April when the site was relaunched, it has had over 43,000...
Keywords are the key
The site’s been live for four weeks now and trends are becoming clearer. Though site traffic is slightly down from the old version of the site (when comparing April to May) the number of pages visited per user is far higher. Less visitors but deeper visits – I’m happy with that. The lower number of...
Serving its purpose
The site has now been live for just ten days and I’m already seeing a significant increase in affiliate earnings. Some broad facts and figures: - on my old site, google adsense adverts were generating earnings of around $5 a month simply based on the single link sitting neglected on my old home page -...
The joys of Google
Google provide some excellent website tools. And even better, they are totally free. I’ve been using two of them for some time now on my current site: Google Webmaster Tools and Google Analytics. The webmaster tools are invaluable for helping to highlight orphan / dead urls within your site e.g. for those occasions where you...
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