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Just because they can doesnt mean they will

Between reading Groundswell I’ve also been reading Here Comes Everybody, which discusses the social impact of web 2.0 technology and the ways that people mobilise around issues that concern them by forming online groups and so on.

And it dawned on me that, unless I’ve missed something, the writers of Groundswell have made a bit of [...]

July 28th, 2008 | Tags: , , | Category: Enterprise 2.0, social media | One comment

Do you web too?

Apparently, 21% of UK online consumers visit social networking sites but only 10% read blogs. In the US, the figure is 25% for each.

And interestingly, in France its the opposite: 21% read blogs and only 3% visit social networking sites. As an organisation trying to tap into the conversations their customers are having online, its [...]

July 17th, 2008 | Tags: , | Category: Enterprise 2.0, social media | Leave a comment

The second coming of communities

Reading through Groundswell, I had a sense of deja vu. There was something vaguely familiar about a lot of this stuff.

All this talk about people having conversations online with each other, forming social networks, getting what they need from the community rather than from organisations, the challenges faced by organisations around driving value from it [...]

July 15th, 2008 | Tags: , , | Category: Enterprise 2.0, social media | Leave a comment

Power to the people

As I continue developing my understanding of web 2.0 and organisations, I’ve been reading an excellent book recently called Groundswell.

Written by two Forrester analysts, it talks about the importance of organisations paying attention to what their customers are doing online.

They define groundswell as a social trend in which people use technologies to get the things [...]

July 12th, 2008 | Tags: , | Category: Enterprise 2.0, social media | Leave a comment