groundswell // Posts tagged as "groundswell"
Just because they can doesnt mean they will
Between reading Groundswell I’ve also been reading Here Comes Everybody, which discusses the social impact of web 2.0 technology and the ways that people mobilise around issues that concern them by forming online groups and so on. And it dawned on me that, unless I’ve missed something, the writers of Groundswell have made a bit...
Do you web too?
Apparently, 21% of UK online consumers visit social networking sites but only 10% read blogs. In the US, the figure is 25% for each. And interestingly, in France its the opposite: 21% read blogs and only 3% visit social networking sites. For organisations trying to tap into the conversations their customers are having online, its...
The second coming of communities
Reading through Groundswell, I had a sense of deja vu. There was something vaguely familiar about a lot of this stuff. All this talk about people having conversations online with each other, forming groups, getting what they need from the community and other customers rather than from organisations, the challenges faced by organisations around driving...
Power to the people
As I continue developing my understanding of web 2.0, social media and organisations, I’ve been reading an excellent book recently called Groundswell. Written by two Forrester analysts, it talks about the importance of organisations paying attention to what their customers are doing online. They define groundswell as a social trend in which people use technologies...
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